As Arthur Plotnik once said, "We edit to let the fire show through the smoke." And nothing causes as much irritating smoke as redundant modifiers, pompous language, lethargic nouns and verbs, and idle clutter. Learn and practise some key strategies for combatting wordiness so you can express yourself with clarity and sparkle. Make your readers happy by writing less and meaning more.
What you learned in English class will help you with syntax about as much as what you learned in driving lessons will help you with mechanics—you get by fine until one day you find yourself stopped in the middle of a sentence with smoke coming out from under the hood. In this webinar, we're going to learn how to take apart sentences the way a mechanic takes apart an engine.
Is grammatical propriety your highest priority? Do you abhor rude language? Perhaps it's time to think different and ask what you should really give a damn about. Our job as editors is to make sure the text has the best effect on the intended audience. Sometimes that means breaking rules because the rules we're used to aren't the right rules for the game at hand. Let's look at what works when and why.
In this webinar, we’ll dust off the most intriguing old-school syntax techniques and explore how they can punch up your copy. We all know that rearranging a sentence can make it sharper and stronger. But why? What logic lies behind that magical untangling?
This webinar introduces you to three reader-centred techniques and seven practical tips for making language plainer. After a quick look at what plain language is (and isn’t), we’ll discuss readers and how to shape documents to meet their needs. Then we’ll cover seven ways of revising language—such as using concrete terms, short sentences, and the ever-crucial verb—to make it easier to read. Along the way, we’ll examine real-life examples of how plain language can make even the most complex documents clear and easy to follow.