Be Visible Online: SEO for Editors and their Clients

Presenter: Julie Kay-Wallace
As a result of attending this session, attendees will be able to optimize their SEO and make suggestions for web-published client work in order for it to be more visible on the internet.

Rédaction web pour le gouvernement du Canada

Presenter: Julie Dufour
Au terme de cette séance, les participants seront en mesure d'appliquer de façon stratégique les éléments du Guide de rédaction du contenu du site Ce webinaire est conçu à l'intention des professionnels des communications et de la révision qui ont des connaissances de base sur le sujet. Les participants devront pouvoir accéder au Guide de rédaction du contenu du site et au Guide du rédacteur pour la séance en français, ou au Content Style Guide et à The Canadian Style pour la séance en anglais.

Web Writing for the Government of Canada

Presenter: Julie Dufour
As a result of attending this session, attendees will be able to strategically apply the Content Style Guide. This webinar is geared to editorial/communication professionals with basic experience in the topic area. Participants should have access to the Content Style Guide and The Canadian Style for the English session and le Guide de rédaction du contenu du site and Le guide du rédacteur for the French session.

Editing for the Web Without Lowering Your Standards

Presenter: Erin Brenner
People visit websites with a need, and if a site doesn't fulfill that need, they'll click away before you can say "See ya!" Website editors can help keep visitors reading by shaping and formatting copy to hold readers' attention. In this session, Copyediting co-owner and publisher Erin Brenner will teach you how to edit websites to keep readers interested while upholding grammar and usage rules.

Creating Clear Online Content: Connecting with Online Clients

Presenter: Kate Harrison Whiteside
If you are most familiar with print material but are being asked to create or edit web content, this workshop will help you bridge the gap. Web content is a conversation. All print materials need to be re-created to fit the web style, site purpose and design. The audiences, the media and the criteria are different. Plain language online content guidelines target the needs of web readers and users to ensure understanding, accessibility and usability. Ensuring you understand your audience and they understand your information goes a long way to succeeding online.