Want to reach a greater audience using plain language? Learn how in this interactive webinar with Cheryl Stephens, the founder of the new PLAIN Canada. With over 30 years of experience helping clients become better communicators, Cheryl will show you how to simplify your message, engage readers, and get your message across.
As a result of attending this session, attendees will be able to look at existing content with fresh eyes to dramatically decrease information overload.
When readers are confronted with wordy and inflated prose, they can easily miss or misinterpret the author's message—or they may give up reading the document altogether. As editors, one of our tasks is to ensure that authors write with clarity and precision instead of wandering into verbal "swamps." In this two-part webinar, you'll learn how to identify and correct wordiness, repetition, inflated language, and weasel words. You'll also become familiar with the key components of plain language, good paragraphing, and bias-free writing.
Plain language is a process. The five key steps can ensure greater project success. We will look at the plain language big picture, then look at the little steps you can take to achieve success. You'll learn how to create an agreed definition for your purpose, develop audience appreciation, build in user-oriented writing and editing, integrate clear design and implement testing and evaluating. We'll also look at online and social media messages. You'll take away resources, ideas and set goals.
This webinar will provide a practical overview of typography, layout, and other design tips that will help non-designers improve the readability of the documents they create.
Plain language is the best way to ensure your communication connects with clients. It is also a great service to offer your clients—internal and external. With all the information being sent out today, using a variety of media, everyone can benefit from concise, clear, outcome-oriented messages. Join us to find out how you can enhance your current skills with plain language practices.
If you are most familiar with print material but are being asked to create or edit web content, this workshop will help you bridge the gap. Web content is a conversation. All print materials need to be re-created to fit the web style, site purpose and design. The audiences, the media and the criteria are different. Plain language online content guidelines target the needs of web readers and users to ensure understanding, accessibility and usability. Ensuring you understand your audience and they understand your information goes a long way to succeeding online.