Editors will always have difficult clients. Ours is a naturally prescriptive craft—we are paid to tell our clients what they are doing wrong. The difficulty, of course, is that our clients tend to not want to hear what they are doing wrong. Often, clients have powerful visceral reactions to having their writing edited. This webinar provides a brief survey of the current language theory that seeks to explain why and how something as simple as reordering a sentence can cause extreme reactions in our clients.