Strategic Pricing and Persuasive Estimating

Presenter: Jake Poinier
Strategic pricing of your editing or writing services isn’t just a matter of throwing out a number and praying a client says yes—and the real answers to valuation can’t be found through industry websites or rate surveys. You will leave the session with practical, actionable strategies for securing better freelance jobs at higher rates.

Creating Clear Online Content: Connecting with Online Clients

Presenter: Kate Harrison Whiteside
If you are most familiar with print material but are being asked to create or edit web content, this workshop will help you bridge the gap. Web content is a conversation. All print materials need to be re-created to fit the web style, site purpose and design. The audiences, the media and the criteria are different. Plain language online content guidelines target the needs of web readers and users to ensure understanding, accessibility and usability. Ensuring you understand your audience and they understand your information goes a long way to succeeding online.