Length: 1 hour
Member price: $42
Non-Member price: $60
Plain language is a process. The five key steps can ensure greater project success. We will look at the plain language big picture, then look at the little steps you can take to achieve success. You’ll learn how to create an agreed definition for your purpose, develop audience appreciation, build in user-oriented writing and editing, integrate clear design and implement testing and evaluating. We’ll also look at online and social media messages. You’ll take away resources, ideas and set goals.
As a result of participating in this webinar, attendees will be able to set out a plan for a plain language project, better lead a team, build support by sharing benefits, use plain language checklists and testing template, identify areas and applications for plain language, set project goals. This webinar is for editorial and communications professionals with basic experience in the topic area.
After her English professor explained her writing style was more journalistic than academic, Kate switched. Journalism morphed from government writing, to freelancing, to writing training. From 1995, Kate has specialized in plain language services, co-created the PLAIN professional organization and IPlainDay, co-chaired and presented at five PLAIN conferences. Her clients are variety, come from Canada, the US, the UK and the EU. Kate says plain language is the solution and we just have to share her ideas with everyone who will listen!