Length: 1 hour
Cost: $37.50 for members and $50 for non-members
Editors will always have difficult clients. Ours is a naturally prescriptive craft—we are paid to tell our clients what they are doing wrong. The difficulty, of course, is that our clients tend to not want to hear what they are doing wrong. Often, clients have powerful visceral reactions to having their writing edited. This webinar provides a brief survey of the current language theory that seeks to explain why and how something as simple as reordering a sentence can cause extreme reactions in our clients.
The key learning objectives of the webinar are to
- review a brief survey of current language theory, and
- learn how to apply current language theory concepts to interactions with clients in order to improve editor/client relationships.
Dr. Michael Jones works as an editor at the Southern Alberta Institute of Technology in the Centre for Instructional Technology Development. He has worked as a writer, editor and professor for the past 20 years. He currently lives in Calgary, Alberta.