Why Use Plain Language? What Science Says About Our Brain’s Reading Process

Presenter: Cheryl Stephens
Want to reach a greater audience using plain language? Learn how in this interactive webinar with Cheryl Stephens, the founder of the new PLAIN Canada. With over 30 years of experience helping clients become better communicators, Cheryl will show you how to simplify your message, engage readers, and get your message across.

Creating Clear Online Content: Connecting with Online Clients

Presenter: Kate Harrison Whiteside
If you are most familiar with print material but are being asked to create or edit web content, this workshop will help you bridge the gap. Web content is a conversation. All print materials need to be re-created to fit the web style, site purpose and design. The audiences, the media and the criteria are different. Plain language online content guidelines target the needs of web readers and users to ensure understanding, accessibility and usability. Ensuring you understand your audience and they understand your information goes a long way to succeeding online.