Niching Down: How Specializing Can Boost Your Business

Presenter: Brenna Bailey-Davies and Erin Servais
 Number of sessions: 1

Presenter: Brenna Bailey-Davies and Erin Servais
Length: 1 hour
Language: English
Level: Introductory
Type: Informational
Member price: $42
Non-member price: $70

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Here’s the question that will change the trajectory of your career: Should you be a generalist or a specialist? Being a specialist and “niching down” means selecting an area to focus your editing practice, rather than being a generalist and taking any project that comes your way. It may feel counterintuitive, but niching down can help you get more clients, make more money, and build a bigger and better reputation as an expert and thought leader.

In this presentation, we’ll cover: 

– Why niching down is a wise business choice

– How niching down will transform your editing practice

– How to pick your niche

– How to communicate your niche through your business name, brand colours, and marketing