Presenter: Julie Kay-Wallace
Length: 1 hour
Language: English
Level: Intermediate
Type: Instructional
Member price: $42
Non-member price: $70
As a result of attending this session, attendees will be able to optimize their SEO and make suggestions for web-published client work in order for it to be more visible on the internet.
Writing online content is more complex than ever. Whether you’re trying to build your own platform as an editor or helping a client evaluate their web-published text, SEO (Search Engine Optimization) is the cornerstone to becoming visible online. But sometimes writing for SEO can be like navigating a minefield — full of keywords and meta descriptions and alt-text. In this seminar, you’ll learn about how the web ‘reads’ text, what slugs and crawlers are doing on your website, and how to make web-published content stand out to a search engine.
Julie Kay-Wallace has always loved languages — and not just spoken ones. The minute she started learning HTML, she was hooked. A self-taught programmer as well as an editor, she currently maintains and optimizes seven different websites on four different servers. SEO is part of her daily tasks, both for her own business site and for the webpages of her clients.