Why Use Plain Language? What Science Says About Our Brain’s Reading Process
Presenter: Cheryl Stephens
Length: 1.5 hours
Level: All levels
Member price: $59
Non-member price: $99
Want to reach a greater audience using plain language? Learn how in this interactive webinar with Cheryl Stephens, the founder of the new PLAIN Canada.
Research shows the less work audiences need to put into reading, the more they will find sources credible, and the better they will connect with the messages.
In this 90-minute interactive webinar, you will learn the most up-to-date techniques, drawn from neuroscience and cognitive psychology, to:
- simplify your writing
- engage readers
- get your message across
We’ll discuss evidence and best practices in:
- the three-stage reading process
- improving recall
- content framework
- making connections
- priming and recency
- inferences and predictions
Cheryl Stephens is a founder of Plain Language Association InterNational, International Plain Language Day, and the new PLAIN Canada.
For over 30 years, Stephens has been writing, speaking, and teaching about plain language and clear understandings, and helping clients to become better communicators with her research-based advice. Cheryl Stephens researches, writes, and teaches about plain language.