Be Visible Online: SEO for Editors and their Clients

Presenter: Julie Kay-Wallace
As a result of attending this session, attendees will be able to optimize their SEO and make suggestions for web-published client work in order for it to be more visible on the internet.

Creating Clear Online Content: Connecting with Online Clients

Presenter: Kate Harrison Whiteside
If you are most familiar with print material but are being asked to create or edit web content, this workshop will help you bridge the gap. Web content is a conversation. All print materials need to be re-created to fit the web style, site purpose and design. The audiences, the media and the criteria are different. Plain language online content guidelines target the needs of web readers and users to ensure understanding, accessibility and usability. Ensuring you understand your audience and they understand your information goes a long way to succeeding online.