As a result of attending this session, attendees will be able to (1) use standard word-processing functions in Google Docs, including how to make comments and suggest changes, and (2) weigh the benefits and shortcomings of Google Docs in the editorial workflow.
As a result of attending this session, attendees will be able to look at existing content with fresh eyes to dramatically decrease information overload.
As a result of attending this session, attendees will be able to optimize their SEO and make suggestions for web-published client work in order for it to be more visible on the internet.
If you are most familiar with print material but are being asked to create or edit web content, this workshop will help you bridge the gap. Web content is a conversation. All print materials need to be re-created to fit the web style, site purpose and design. The audiences, the media and the criteria are different. Plain language online content guidelines target the needs of web readers and users to ensure understanding, accessibility and usability. Ensuring you understand your audience and they understand your information goes a long way to succeeding online.