Marketing a freelance editing business can be uncomfortable for some of us. Some of the most often recommended strategies can turn off those of us who don’t gravitate towards large networks or who aren’t happy participants in the structures of late capitalism.
Learn how to turn one-off or short-term projects into ongoing clients. Marketing your business and negotiating with new clients is time-consuming and stressful. It’s much easier to work with clients who already know you and value the work you do.
You’ve got a grasp on keywords, metadata, and web crawlers. Your content is solid. But how can you make sure you’re grabbing your audience’s attention?
Make the most of your time and effort on social media by optimizing your online presence across platforms. Use social media as one component of your marketing efforts to gain more and better clients for your editing business. Learn fundamentals, such as market research and content marketing. This session will also provide an overview of tools to monitor and track the value of your social media activity.
You’ve learned all the necessary skills to become an editor and now you’re wondering what’s next. How can you make the move from student to professional?
This webinar series will draw on examples of editors’ online portfolios to help you determine what kind of portfolio you want to build, what content you might include in you portfolio, and whether and how to integrate a portfolio with your existing website.
After attending this webinar, you will be able to start your own freelance business. You’ll know how to register for a business name and HST number, how to start marketing your services, and what to track for basic bookkeeping and taxes.