Presenter:
Cheryl Stephens
Want to reach a greater audience using plain language? Learn how in this interactive webinar with Cheryl Stephens, the founder of the new PLAIN Canada. With over 30 years of experience helping clients become better communicators, Cheryl will show you how to simplify your message, engage readers, and get your message across.
This webinar will provide a practical overview of typography, layout, and other design tips that will help non-designers improve the readability of the documents they create.
This webinar introduces you to three reader-centred techniques and seven practical tips for making language plainer. After a quick look at what plain language is (and isn’t), we’ll discuss readers and how to shape documents to meet their needs. Then we’ll cover seven ways of revising language—such as using concrete terms, short sentences, and the ever-crucial verb—to make it easier to read. Along the way, we’ll examine real-life examples of how plain language can make even the most complex documents clear and easy to follow.
