Learn the most common characteristics of readers, what they find readable subjectively, how to write to meet the both reader needs and expectations. Stephens has updated Writeability Guidelines originating with Edward Fry of readability fame to emphasize brain research evidence.
Lisa Orchard and Christa Bedwin
In this workshop, Lisa Orchard and Christa Bedwin share their decades of experience with how visual and infographic components can energize a text to make it both more compelling and easier to understand.
From marketing to safety documentation and huge reports, the science of readability can help deliver messages directly to readers more effectively.