Here’s the question that will change the trajectory of your career: Should you be a generalist or a specialist? Being a specialist and “niching down” means selecting an area to focus your editing practice, rather than being a generalist and taking any project that comes your way. It may feel counterintuitive, but niching down can help you get more clients, make more money, and build a bigger and better reputation as an expert and thought leader.
In this presentation, we’ll cover:
– Why niching down is a wise business choice
– How niching down will transform your editing practice
– How to pick your niche
– How to communicate your niche through your business name, brand colours, and marketing