Niching Down: How Specializing Can Boost Your Business

Presenter: Brenna Bailey-Davies and Erin Servais
 Number of sessions: 1

Presenter: Brenna Bailey-Davies and Erin Servais
Length: 1 hour
Language: English
Level: Introductory
Type: Informational
Member price: $42
Non-member price: $70

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Here’s the question that will change the trajectory of your career: Should you be a generalist or a specialist? Being a specialist and “niching down” means selecting an area to focus your editing practice, rather than being a generalist and taking any project that comes your way. It may feel counterintuitive, but niching down can help you get more clients, make more money, and build a bigger and better reputation as an expert and thought leader.

In this presentation, we’ll cover: 

– Why niching down is a wise business choice

– How niching down will transform your editing practice

– How to pick your niche

– How to communicate your niche through your business name, brand colours, and marketing


Brenna Bailey-Davies is the owner and lead editor of Bookmarten Editorial, where she provides copyediting and proofreading services for indie authors of fantasy and romance. She is also a co-chair of Editors Calgary and she works with the editing team at Dot and Dash LLC. She writes queer contemporary romance novels under the pen name Brenna Bailey, and she is an avid reader, a starry-eyed traveler, and a home baker. She lives in Calgary, Alberta, with her game-loving husband and her cuddly fur-baby.

Erin Servais is a book editor, author coach, and founder of Dot and Dash, LLC, an author services company empowering women writers. As an editor, she has helped to bring hundreds of titles to print, including romance books that went on to be USA Today and Amazon best sellers, and she now leads a team of enthusiastic publishing professionals. Erin is also the founder of the Editors Tea Club, and she speaks internationally about writing and editing. She lives in Minnesota with her hockey-playing husband, her odd-shaped dog, and her gaggle of plants.